SKN CONSTRUCTIONS
Brand identity for a construction brand
Redesigning the S.K.N Constructions brand into a professional identity. The new visual system, from logo to collateral, was crafted to reflect the brands core values of exceptional quality, reliability, and trust.
SCOPE OF WORK
Brand Identity
TARGET AUDIENCE
Government & Public Sector
/ BRIEF
BRAND ASSESSMENT
The client, an independent civil engineer and government contractor, approached with a clear goal: to build a brand identity as solid and dependable as his work.
His existing business card felt generic and failed to communicate the core values that have earned him a reputation for excellence.
Previous Business Card
Previous Letter Head
/ IDEATION
THE BLUEPRINT
Decoding the idea behind the logo
The discovery phase revealed that what sets his firm apart is not just the structures it builds, but the strong values it upholds: Exceptional Quality, Reliability, Trust, and Integrity. These principles became the compass for the design process.
The custom wordmark and logo are built with a structural design language.
The use of clean vertical, horizontal, and angular lines is a direct visual nod to the columns and beams of construction, grounding the brand's identity in strength and integrity.
The logo icon was designed to be a visual metaphor for the brand's work, blending four key elements: a Construction Slab to represent a solid foundation; a Backhoe Loader to symbolize efficiency and technical skill; a Structure to signify the finished product and lasting legacy; and the initial 'S', subtly integrated to represent the client and his vision.
/ LOGO CONSTRUCTION
/ LOGO
THE SIGNATURE IDENTITY
/ VISUAL IDENTITY
THE FOUNDATION
BRAND TYPEFACE
BRAND COLOURS
/ BRAND VISUALS
