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KUTCH JI ODAKH
An ethnographical study of Kutch
Kutch Ji Odakh is a series of three coffee table books: Kuch Ji Karigari, Kutchi Madu and Panj Kutch that reflect the ethnographical study of areas of Bhuj, Kutch during a field visit.
Celebrating the region's rich heritage, these coffee table books delve into indigenous crafts, diverse landscapes, and the vibrant tapestry of its people respectively.
Through captivating photography and narratives, this collection encapsulates the essence of Kutch, offering a unique experience.
TARGET AUDIENCE
Travel Enthusiasts
SCOPE OF WORK
Publication Design
TEAM
Mukta -
Content Writng
Ethnographical Research
Anushri Belhekar
Arnav Deodhar
Isha Chaphekar
Om Bhave
Maitri Gada
/ RESEARCH
ETHNOGRAPHICAL STUDY OF KUTCH
Insights and Observations
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To truly understand the "what" of Kutch, one must delve into the "how" – the inseparable link between its people, the art, and its environment.​
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These crafts tell a story of progress. Communities in Kutch are forging a path forward, paving the way for women's empowerment, sustainable practices, and generational craft preservation.​
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Young minds are bridging the gap between heritage and tomorrow, adapting ancient art forms to a modern world.
/ VIUSAL IDENTITY
STYLE GUIDE
TYPOGRAPHY
COLOUR PALETTE
LAYOUT
GRID
Rows
6
Columns
6
PAGE
Size
210 mm x 210 mm
/ DELIVERABLE
5
4
1
5
1/5
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