LAKMÉ PACKAGING
A festive packaging concept
Diwali, the Festival of Lights, holds a special place in the hearts of millions in India. It’s a time of joy, celebration, and sharing. To enhance the festive spirit and offer a unique experience, we designed a special packaging for Lakme beauty products.
By combining traditional elements of Diwali, and an interactive experience, our packaging contributes to the joy and vibrancy of Diwali celebrations.
SCOPE OF WORK
Packaging
MY ROLES
Beauty Enthusiasts
TEAM
Mukta -Lattice Development and Dielines
Anushri Belhekar
Arnav Deodhar
Isha Chaphekar
Om Bhave
/ BRIEF
CRAFTING A FESTIVE UNBOXING EXPERIENCE
To elevate the festive gifting experience, Lakme seeks an innovative packaging design that captures the brand's essence and product type. The packaging should feature a delightful hidden element, ensuring a memorable experience.
A CLOSER LOOK
Lakmé is the leading cosmetics brand in India and follows a very minimalistic colour scheme of black and white and sometimes an accent of colour to complement it. When it comes to festive packs, the design stays minimal but the colours become vibrant.
/ RESEARCH
DISCOVERING THE MAGIC OF DIWALI
We started by asking people around us what made Diwali special for them. We found what the most recurring words were then used these words as prompts to brainstorm ideas for the brief.
Inspired by the iconic lanterns of Diwali, a symbol of Diwali, we conceptualized packaging that would reflect the essence of the festival.
We wanted the packaging to elevate the mood of Diwali. So, we came up with the tagline:
'A gift to light up your face and a surprise to light up your house.'
/ PACKAGING CONCEPT
FORMS
PRODUCTS
LAYERS
/ LATTICE DEVELOPMENT
BEYOND THE BOX
The packaging features five distinct lattice designs, each representing a specific day of Diwali. These abstract lattices symbolize the unique meaning and stories associated with each day of the festival, offering a visual journey through Diwali's traditions.
Each lattice is an abstract representation of the significance of the days of Diwali.​​
/ PACKAGING PROCESS
FROM CONCEPT TO CREATION
/ DELIVERABLE
Product Labels
