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HOTEL RIYASAT
Brand strategy, identity for a hotel in Himachal Pradesh
Hotel Riyasat, a luxurious heritage hotel nestled in Himachal Pradesh, sought to build a strong brand identity. Their identity needed to resonate with its target audience and reflect the region's uniqueness.
The project aimed to create a cohesive brand strategy and a memorable brand experience.
SCOPE OF WORK
Brand Strategy
Brand Identity
TARGET AUDIENCE
Affluent travelers
/ BRAND STRATEGY
STORY BEHIND THE BRAND
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/ BRAND GUIDELINES
CRAFTING THE BRAND EXPERIENCE
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/ IDEATION
THE ROADMAP TO BRAND IDENTITY
Process
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Process
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FINALISED ICON
FROM MOUNTAIN
TO MARK
Decoding the idea behind the logo
The Himalayan Ibex, a majestic mountain dweller, embodies the spirit of Hotel Riyasat.
Its sure-footedness and adaptability reflect the hotel's commitment to providing comfortable experiences in a challenging environment.
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The ibex's strength and grace symbolize the blend of luxury and natural beauty offered by the hotel.
As a cultural icon in the Himalayas, the ibex represents the hotel's connection to the region and its aspiration to provide unforgettable experiences for guests.
/ IDEATION
WORDMARK EXPLORATIONS
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/ BRAND IDENTITY
BUILDING THE VISUAL NARRATIVE
BRAND LOGO
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BRAND TYPEFACES
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BRAND COLOURS
BRAND GUIDELINES
/ BRAND COLLATERALS
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