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NEW BEGINNIGS, NEW MIND
A postpartum mental health kit
Urban life, with its fast pace and constant demands, can be a double-edged sword for mothers. While it offers countless opportunities and conveniences, it can also contribute to feelings of stress, anxiety, and even postpartum depression.
'New Beginning, New Mind,' is a kit that encourages conversations and advocates for awareness of the prevalence of postpartum mental illnesses and their curability.
SCOPE OF WORK
User Experience
Publication Design
TARGET AUDIENCE
Expecting Parents
/ RESEARCH
NAVIGATING THE UNKNOWN
-What are maternal
mental illnesses?
-Why are they caused?
-How long do they last?

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/ EXPERIENCE MAPPING
A DEEPER UNDERSTANDING OF MOTHERHOOD EXPERIENCES


FRAMING
THE PROBLEM
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​02.
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​03.
​​​Women are unsure where to look, and are unaware of postpartum mental illnesses.
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Cultural influences downplay or don’t discuss postpartum struggles and complications.
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Mothers see value in reaching out to others for support (especially their partner).
THE DISCOVERY
Addressing postpartum mental illness requires fostering awareness of its prevalence and its curability.
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Advocating for partner support during the postpartum period enhances overall
maternal well-being.
“Knowing before hand that emotional changes happen really helped.”
-Interviewee
OBGYN and Fertility Specialist
Moderator of Postpartum Support
Group, India.
/ MAPPING DESIGN INTERVENTIONS
POTENTIAL APPROACHES


/ CONTENT STRATEGY
WHAT'S IN THE GUIDE?

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/ CREATIVE DIRECTION
ADAPTING VISUALS FOR IMPACT

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/ VIUSAL IDENTITY
STYLE GUIDE
TYPOGRAPHY

COLOUR PALETTE

GRAPHICS

/ DELIVERABLE
THE POSTPARTUM MENTAL HEALTH GUIDE


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