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NEW BEGINNIGS, NEW MIND

A postpartum mental health kit

Urban life, with its fast pace and constant demands, can be a double-edged sword for mothers. While it offers countless opportunities and conveniences, it can also contribute to feelings of stress, anxiety, and even postpartum depression.
 
'New Beginning, New Mind,' is a kit that encourages conversations and advocates for awareness of the prevalence of postpartum mental illnesses and their curability.

SCOPE OF WORK

User Experience

Publication Design

TARGET AUDIENCE

Expecting Parents

/ RESEARCH

NAVIGATING THE UNKNOWN

-What are maternal
mental illnesses?

-Why are they caused?
-How long do they     last?

/ EXPERIENCE MAPPING

A DEEPER UNDERSTANDING OF MOTHERHOOD EXPERIENCES

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FRAMING
THE PROBLEM

​​01.
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​03. 

​​​Women are unsure where to look, and are unaware of postpartum mental illnesses.

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Cultural influences downplay or don’t discuss postpartum struggles and complications.

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Mothers see value in reaching out to others for support (especially their partner).

THE DISCOVERY

Addressing postpartum mental illness requires fostering awareness of its prevalence and its curability. 

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Advocating for partner support during the postpartum period enhances overall

maternal well-being.

“Knowing before hand that emotional changes happen really helped.”

  -Interviewee

    OBGYN and Fertility Specialist
    Moderator of Postpartum Support

    Group, India.

/ MAPPING DESIGN INTERVENTIONS

POTENTIAL APPROACHES

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/ CONTENT STRATEGY

WHAT'S IN THE GUIDE?

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/ CREATIVE DIRECTION

ADAPTING VISUALS FOR IMPACT

/ VIUSAL IDENTITY

STYLE GUIDE

TYPOGRAPHY

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COLOUR PALETTE

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GRAPHICS

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/ DELIVERABLE

THE POSTPARTUM MENTAL HEALTH GUIDE

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EXPLORE MORE

Experimental Design

Scent-sational

UI // Ux

DeccanTrails

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